Claire Coady is a strategy director with nearly two decades of experience across global advertising, government advisory, and independent consulting. She has worked with leading brands, governments and NGOs in markets spanning the UK, Europe, the Middle East, Africa, Asia and the Americas.

Her work combines deep expertise in communications and brand strategy with a focus on how people and organisations manage attention in complex, crowded environments.

Claire founded The Attention Practice to bring this expertise together with original research into attention scarcity — helping clients cut through noise and act effectively in a world where attention is finite.

For more information, visit her LinkedIn profile here: www.linkedin.com/in/clairecoady