Attention-Aware Strategies for the Attention-Scarce Age
The Attention Practice is a consultancy for the Age of Attention Scarcity. We advise business, governments and NGOs on effective strategies for an uncertain world.
Its approach fuses expertise in brand and media strategy, consumer and audience research, information risk, and the science of attention.
With over 20 years of experience in categories from FMCG to defence, from global brands to information risk, The Attention Practice provides strategic advice, consultancy, and training to help its clients adapt – and win – in an attention-scarce age.
Strategic Communications
Brand and Marketing Strategy
Information Resilience
Reputation and Influence
International Markets
Research and Measurement
Areas of Expertise
Technology
Media and Creative Industries
Defence and Security
Professional Services
Global Brands
NGOs and IGOs
Sectors
Positioning strategy for a corporate security NGO
MENA growth strategy for a global brand
Facilitating an expert working group for a public-sector forum
Can We Have Your Attention? The Attention Economy Podcast co-host and production with Phonogram
The Age of Attention Scarcitywhite paper
Recent Projects