Attention-Aware Strategies for an Attention-Scarce Age
The Attention Practice is a consultancy for the Age of Attention Scarcity.
We advise business, governments and NGOs to develop effective, resilient, win-win strategies by fusing expertise in media and brand communications, consumer and audience research, and global knowledge with a deep understanding of attention in times of uncertainty.
With over 20 years of experience in categories from FMCG to defence, The Attention Practice provides strategic advice, consultancy, and training to increase resilience in an attention-scarce age.
Strategic Communications
Brand and Marketing Strategy
Information Resilience
Reputation and Influence
International Markets
Research and Measurement
Areas of Expertise
Technology
Media and Creative Industries
Defence and Security
Professional Services
Global Brands
NGOs and IGOs
Sectors
Positioning strategy for a corporate security NGO
MENA growth strategy for a global brand
Facilitating an expert working group for a public-sector forum
Can We Have Your Attention? The Attention Economy Podcast co-host and production with Phonogram
The Age of Attention Scarcity white paper
Recent Projects